Managing Marketing Information (RLE Marketing)

Managing Marketing Information (RLE Marketing)
Author :
Publisher : Routledge
Total Pages : 242
Release :
ISBN-10 : 9781317645344
ISBN-13 : 1317645340
Rating : 4/5 (44 Downloads)

Book Synopsis Managing Marketing Information (RLE Marketing) by : Nigel Piercy

Download or read book Managing Marketing Information (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.


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