Download or read book Managing Product and Service Development: Text and Cases written by Stefan H. Thomke and published by McGraw-Hill/Irwin. This book was released on 2007 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors."--BOOK JACKET.