Managing Public Relations
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Language: en
Pages: 550
Pages: 550
Type: BOOK - Published: 1984-01-01 - Publisher: Wadsworth Publishing Company
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Language: en
Pages: 378
Pages: 378
Type: BOOK - Published: 2016-05-16 - Publisher: IGI Global
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2003 - Publisher: Rowman & Littlefield
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, techn
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2014-11-01 - Publisher: Oxford University Press, USA
Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addre