Market Research Methods in the Sports Industry
Author | : Neven Šerić |
Publisher | : Emerald Group Publishing |
Total Pages | : 253 |
Release | : 2018-05-29 |
ISBN-10 | : 9781787541931 |
ISBN-13 | : 1787541932 |
Rating | : 4/5 (31 Downloads) |
Download or read book Market Research Methods in the Sports Industry written by Neven Šerić and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.