Marketing Asian Places

Marketing Asian Places
Author :
Publisher : John Wiley & Sons
Total Pages : 484
Release :
ISBN-10 : UCSC:32106016835065
ISBN-13 :
Rating : 4/5 (65 Downloads)

Book Synopsis Marketing Asian Places by : Philip Kotler

Download or read book Marketing Asian Places written by Philip Kotler and published by John Wiley & Sons. This book was released on 2002 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and stagnation. This text argues that thousands of places are in crisis and can no longer rely on national policies for protection. The authors show how places in Asia can become attractive products by effectively communicating their special qualities and attracting investment.


Marketing Asian Places Related Books

Marketing Asian Places
Language: en
Pages: 484
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

At the beginning of the 21st century, headlines report how cities are going bankrupt, states are running large deficits and nations are stuck in high debt and s
Marketing High-value Food Products in the Asian Pacific
Language: en
Pages: 42
Authors: Bruce J. Reynolds
Categories: Agriculture, Cooperative
Type: BOOK - Published: 1990 - Publisher:

DOWNLOAD EBOOK

How to Brand Nations, Cities and Destinations
Language: en
Pages: 212
Authors: T. Moilanen
Categories: Business & Economics
Type: BOOK - Published: 2008-12-14 - Publisher: Springer

DOWNLOAD EBOOK

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
Port Cities in Asia and Europe
Language: en
Pages: 289
Authors: Arndt Graf
Categories: Political Science
Type: BOOK - Published: 2008-11-20 - Publisher: Routledge

DOWNLOAD EBOOK

With the demise of European socialist economies and the marketization of Asian communist countries, a new global capitalism has reshaped the configuration of th
Conversations with Marketing Masters
Language: en
Pages: 278
Authors: Laura Mazur
Categories: Business & Economics
Type: BOOK - Published: 2009-08-11 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom h