Marketing Case Studies in Emerging Markets

Marketing Case Studies in Emerging Markets
Author :
Publisher : Springer Nature
Total Pages : 252
Release :
ISBN-10 : 9783031516894
ISBN-13 : 3031516893
Rating : 4/5 (94 Downloads)

Book Synopsis Marketing Case Studies in Emerging Markets by : Dilip S. Mutum

Download or read book Marketing Case Studies in Emerging Markets written by Dilip S. Mutum and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Marketing Case Studies in Emerging Markets Related Books

Marketing Cases from Emerging Markets
Language: en
Pages: 159
Authors: Dilip Mutum
Categories: Business & Economics
Type: BOOK - Published: 2013-09-03 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.
Marketing Case Studies in Emerging Markets
Language: en
Pages: 252
Authors: Dilip S. Mutum
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK

Strategic Marketing Cases in Emerging Markets
Language: en
Pages: 171
Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2017-05-03 - Publisher: Springer

DOWNLOAD EBOOK

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s
Global Business Strategy
Language: en
Pages: 265
Authors: Kazuyuki Motohashi
Categories: Business & Economics
Type: BOOK - Published: 2015-03-25 - Publisher: Springer

DOWNLOAD EBOOK

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and mini
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Language: en
Pages: 94
Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2017-05-27 - Publisher: Springer

DOWNLOAD EBOOK

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train