Marketing Fashion Third Edition

Marketing Fashion Third Edition
Author :
Publisher : Laurence King Publishing
Total Pages : 487
Release :
ISBN-10 : 9781529420333
ISBN-13 : 1529420334
Rating : 4/5 (33 Downloads)

Book Synopsis Marketing Fashion Third Edition by : Harriet Posner

Download or read book Marketing Fashion Third Edition written by Harriet Posner and published by Laurence King Publishing. This book was released on 2024-08-01 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion


Marketing Fashion Third Edition Related Books

Marketing Fashion Third Edition
Language: en
Pages: 487
Authors: Harriet Posner
Categories: Design
Type: BOOK - Published: 2024-08-01 - Publisher: Laurence King Publishing

DOWNLOAD EBOOK

Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a bran
Fashion Marketing
Language: en
Pages: 280
Authors: Mike Easey
Categories: Business & Economics
Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
Marketing Fashion Second Edition
Language: en
Pages: 473
Authors: Harriet Posner
Categories: Design
Type: BOOK - Published: 2015-08-17 - Publisher: Laurence King Publishing

DOWNLOAD EBOOK

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of
Fashion Brands
Language: en
Pages: 240
Authors: Mark Tungate
Categories: Business & Economics
Type: BOOK - Published: 2012-10-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the r
Marketing Fashion
Language: en
Pages: 224
Authors: Harriet Posner
Categories: Business & Economics
Type: BOOK - Published: 2011-04-28 - Publisher: Laurence King Publishing

DOWNLOAD EBOOK

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital comp