Marketing for Cultural Organizations

Marketing for Cultural Organizations
Author :
Publisher :
Total Pages : 190
Release :
ISBN-10 : 0415626951
ISBN-13 : 9780415626958
Rating : 4/5 (51 Downloads)

Book Synopsis Marketing for Cultural Organizations by : Bonita M. Kolb

Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by . This book was released on 2013 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revision of the author's Marketing cultural organisations.


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Marketing for Cultural Organizations
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Revision of the author's Marketing cultural organisations.
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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book
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This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples
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In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success.