Marketing in a Multicultural World
| Author | : Janeen Arnold Costa |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 360 |
| Release | : 1995-04-05 |
| ISBN-10 | : UCSC:32106011624951 |
| ISBN-13 | : |
| Rating | : 4/5 (51 Downloads) |
Book Synopsis Marketing in a Multicultural World by : Janeen Arnold Costa
Download or read book Marketing in a Multicultural World written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1995-04-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.