Marketing in Economic Development
Author | : Reed Moyer |
Publisher | : |
Total Pages | : 76 |
Release | : 1965 |
ISBN-10 | : UOM:35128000147114 |
ISBN-13 | : |
Rating | : 4/5 (14 Downloads) |
Download or read book Marketing in Economic Development written by Reed Moyer and published by . This book was released on 1965 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.