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Marketing in the Digital Age
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Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri
Relationship Marketing in the Digital Age
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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stag
Marketing in a Digital World
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Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, inclu
Principles of Marketing for a Digital Age
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Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment an