Marketing in the Participation Age

Marketing in the Participation Age
Author :
Publisher : John Wiley & Sons
Total Pages : 224
Release :
ISBN-10 : 9781118431955
ISBN-13 : 1118431952
Rating : 4/5 (55 Downloads)

Book Synopsis Marketing in the Participation Age by : Daina Middleton

Download or read book Marketing in the Participation Age written by Daina Middleton and published by John Wiley & Sons. This book was released on 2012-11-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive


Marketing in the Participation Age Related Books

Marketing in the Participation Age
Language: en
Pages: 224
Authors: Daina Middleton
Categories: Business & Economics
Type: BOOK - Published: 2012-11-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers
Marketing in the Participation Age
Language: en
Pages: 224
Authors: Daina Middleton
Categories: Business & Economics
Type: BOOK - Published: 2012-11-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers
Asymmetric Marketing
Language: en
Pages: 188
Authors: Joseph E. Bentzel
Categories: Business & Economics
Type: BOOK - Published: 2006-10-09 - Publisher: Asymmetric Marketing

DOWNLOAD EBOOK

Participation Marketing
Language: en
Pages: 257
Authors: Michael Brito
Categories: Business & Economics
Type: BOOK - Published: 2018-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways o
Handbook of Demographics for Marketing & Advertising
Language: en
Pages: 342
Authors: William Lazer
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Lexington Books

DOWNLOAD EBOOK

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consu