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Marketing Information Products And Services

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Marketing Information Products and Services

Marketing Information Products and Services
Author :
Publisher : IDRC
Total Pages : 483
Release :
ISBN-10 : 9780889368170
ISBN-13 : 0889368171
Rating : 4/5 (70 Downloads)
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Book Synopsis Marketing Information Products and Services by : International Development Research Centre (Canada)

Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1999 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.


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Marketing Information Products and Services
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Marketing Information Products and Services

Authors: International Development Research Centre (Canada)
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Contributed articles presented at a workshop held in 1994.
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Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"
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Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique se
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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that
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Product and Services Management

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`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of