Marketing Management - SBPD Publications

Marketing Management - SBPD Publications
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Publisher : SBPD Publications
Total Pages : 330
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Book Synopsis Marketing Management - SBPD Publications by : Dr. F. C. Sharma

Download or read book Marketing Management - SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.


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