Marketing Of Olympic Sport Organisations
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Language: en
Pages: 148
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Type: BOOK - Published: 2005 - Publisher: Human Kinetics Publishers
"Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuabl
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Type: BOOK - Published: 2012-07-26 - Publisher: Routledge
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC
Language: en
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Type: BOOK - Published: 2015 - Publisher:
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the w
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2012-01-11 - Publisher: John Wiley & Sons
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated sec
Language: en
Pages: 320
Pages: 320
Type: BOOK - Published: 2008-08-20 - Publisher: Routledge
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive