Marketing Strategy for Creative and Cultural Industries
Author | : Bonita M. Kolb |
Publisher | : Routledge |
Total Pages | : 248 |
Release | : 2016-01-29 |
ISBN-10 | : 9781317429791 |
ISBN-13 | : 1317429796 |
Rating | : 4/5 (91 Downloads) |
Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.