Download or read book Marketing to the 90s Generation written by A. Parment and published by Palgrave Macmillan. This book was released on 2015-12-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.