Marketing Your Librarys Electronic Resources
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Type: BOOK - Published: 2017-10-05 - Publisher: American Library Association
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased fundin
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Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their libr
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Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Ma
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This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, b
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Type: BOOK - Published: 2017-10-05 - Publisher: American Library Association
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased fundin