Download or read book Mass Communication and Public Health written by Charles K. Atkin and published by SAGE. This book was released on 1990-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health. The conference sought to achieve several goals: increasing understanding of mass communication influences on health issues and problems, exploring shared responsibilities among media and public health professionals, designing strategies for influencing policymakers and gatekeepers in each field, and setting priorities for future initiatives and research.