Download or read book Mass Customization and Footwear: Myth, Salvation or Reality? written by Claudio Roberto Boër and published by Springer Science & Business Media. This book was released on 2007-07-11 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Customization and Footwear: Myth, Salvation or Reality is the only book dedicated to the application of mass customization in a particular industry. By showing examples of how a "mature" manufacturing sector like shoe making can be thoroughly renovated in business and mentality by applying this paradigm; Mass Customization and Footwear: Myth, Salvation or Reality will be bought by practitioners in the footwear sector and postgraduates, researchers and lecturers in the area of mass customization.