Download or read book Mastering Global Markets written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning first with an overview of the global business environment, it covers all aspects of entering global markets from strategic planning to tactical implementation.