Mastering Search Analytics
Author | : Brent Chaters |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 401 |
Release | : 2011-10-14 |
ISBN-10 | : 9781449302658 |
ISBN-13 | : 1449302653 |
Rating | : 4/5 (58 Downloads) |
Download or read book Mastering Search Analytics written by Brent Chaters and published by "O'Reilly Media, Inc.". This book was released on 2011-10-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.