Download or read book Mastering the Globalization of Business written by Roger Cartwright and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.