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Media Research Methods

Media Research Methods
Author :
Publisher : SAGE
Total Pages : 324
Release :
ISBN-10 : 076195659X
ISBN-13 : 9780761956594
Rating : 4/5 (9X Downloads)
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Book Synopsis Media Research Methods by : Barrie Gunter

Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.


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