Download or read book Media Research Techniques written by Arthur Asa Berger and published by SAGE. This book was released on 1998-05-05 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.