Media Selling

Media Selling
Author :
Publisher : John Wiley & Sons
Total Pages : 617
Release :
ISBN-10 : 9781444359275
ISBN-13 : 1444359274
Rating : 4/5 (75 Downloads)

Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data


Media Selling Related Books

Media Selling
Language: en
Pages: 617
Authors: Charles Warner
Categories: Business & Economics
Type: BOOK - Published: 2011-08-26 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, whi
Media Selling
Language: en
Pages: 576
Authors: Charles Warner
Categories: Social Science
Type: BOOK - Published: 2020-08-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide
Selling Fear
Language: en
Pages: 259
Authors: Brigitte L. Nacos
Categories: Business & Economics
Type: BOOK - Published: 2011-06 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

The news as commodity, public good, and political manipulator -- Selling fear : the not so hidden persuaders -- Civil liberties versus national security -- Sell
Selling Anxiety
Language: en
Pages: 180
Authors: Caryl Rivers
Categories: Social Science
Type: BOOK - Published: 2008 - Publisher: UPNE

DOWNLOAD EBOOK

A powerful and witty expose of how the media distorts news about women"
Connected Viewing
Language: en
Pages: 279
Authors: Jennifer Holt
Categories: Performing Arts
Type: BOOK - Published: 2013-12-04 - Publisher: Routledge

DOWNLOAD EBOOK

As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connec