Mobilized Marketing and the Consumer: Technological Developments and Challenges
Author | : Yamamoto, Gonca Telli |
Publisher | : IGI Global |
Total Pages | : 292 |
Release | : 2009-11-30 |
ISBN-10 | : 9781605669175 |
ISBN-13 | : 1605669172 |
Rating | : 4/5 (75 Downloads) |
Download or read book Mobilized Marketing and the Consumer: Technological Developments and Challenges written by Yamamoto, Gonca Telli and published by IGI Global. This book was released on 2009-11-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.