Related Books

Multimodal Argumentation and Rhetoric in Media Genres
Language: en
Pages: 313
Authors: Assimakis Tseronis
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-12-15 - Publisher: John Benjamins Publishing Company

DOWNLOAD EBOOK

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and imag
Visual and Multimodal Communication
Language: en
Pages: 313
Authors: Charles Forceville
Categories: Technology & Engineering
Type: BOOK - Published: 2020-07-09 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac
The Available Means of Persuasion
Language: en
Pages: 215
Authors: David M. Sheridan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-03-19 - Publisher: Parlor Press LLC

DOWNLOAD EBOOK

From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this partici
The Handbook of Organizational Rhetoric and Communication
Language: en
Pages: 546
Authors: Oyvind Ihlen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-08-14 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the dis
Genre in a Changing World
Language: en
Pages: 486
Authors: Charles Bazerman
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-09-16 - Publisher: Parlor Press LLC

DOWNLOAD EBOOK

Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a k