Myths of PR

Myths of PR
Author :
Publisher : Kogan Page Publishers
Total Pages : 225
Release :
ISBN-10 : 9780749479602
ISBN-13 : 0749479604
Rating : 4/5 (02 Downloads)

Book Synopsis Myths of PR by : Rich Leigh

Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.


Myths of PR Related Books

Myths of PR
Language: en
Pages: 225
Authors: Rich Leigh
Categories: Business & Economics
Type: BOOK - Published: 2017-04-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practi
The Art & Craft of PR
Language: en
Pages: 0
Authors: Sandra Stahl
Categories: Management
Type: BOOK - Published: 2018-03-20 - Publisher: Lid Publishing

DOWNLOAD EBOOK

Built around the idea that PR as a communications discipline has no boundaries, this book is the PR professional's manual for creating that specific type of min
Unleashing the Power of PR
Language: en
Pages: 274
Authors: Mark Weiner
Categories: Business & Economics
Type: BOOK - Published: 2006-06-12 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi
Journalism & PR
Language: en
Pages: 0
Authors: Jim Macnamara
Categories: Journalism
Type: BOOK - Published: 2014 - Publisher: Peter Lang Incorporated, International Academic Publishers

DOWNLOAD EBOOK

This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists,
PR Today
Language: en
Pages: 334
Authors: Trevor Morris
Categories: Business & Economics
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, eve