Nation Branding in Europe

Nation Branding in Europe
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : 0367540142
ISBN-13 : 9780367540142
Rating : 4/5 (42 Downloads)

Book Synopsis Nation Branding in Europe by : João Freire (Editor)

Download or read book Nation Branding in Europe written by João Freire (Editor) and published by . This book was released on 2021-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives. Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns"--


Nation Branding in Europe Related Books

Nation Branding in Europe
Language: en
Pages:
Authors: João Freire (Editor)
Categories: Branding (Marketing)
Type: BOOK - Published: 2021-08 - Publisher:

DOWNLOAD EBOOK

"This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputation
Nation Branding in Modern History
Language: en
Pages: 300
Authors: Carolin Viktorin
Categories: History
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books

DOWNLOAD EBOOK

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Branding Post-Communist Nations
Language: en
Pages: 281
Authors: Nadia Kaneva
Categories: Business & Economics
Type: BOOK - Published: 2011-09-19 - Publisher: Routledge

DOWNLOAD EBOOK

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of
Nation Branding in Europe
Language: en
Pages: 144
Authors: João Freire
Categories: Business & Economics
Type: BOOK - Published: 2021-07-26 - Publisher: Routledge

DOWNLOAD EBOOK

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations
Branding the Nation
Language: en
Pages: 243
Authors: Melissa Aronczyk
Categories: Business & Economics
Type: BOOK - Published: 2013-10-03 - Publisher: Oxford University Press

DOWNLOAD EBOOK

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding