Download or read book Net Gain written by John Hagel and published by Harvard Business Review Press. This book was released on 1997 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children.