Download or read book New paths to thick descriptions: innovativeness in data collection and interpretation written by and published by Emerald Group Publishing. This book was released on 2005 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation The papers in this e-book focus on data collection and whilst none can claim to be completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more creatively of how we might get closer to the actual lived experience of consumers and consumption.