Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.