NTC's Dictionary of Advertising
Author | : Jack G. Wiechmann |
Publisher | : Contemporary Books |
Total Pages | : 236 |
Release | : 1993 |
ISBN-10 | : 0844234877 |
ISBN-13 | : 9780844234878 |
Rating | : 4/5 (77 Downloads) |
Download or read book NTC's Dictionary of Advertising written by Jack G. Wiechmann and published by Contemporary Books. This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.