Download or read book Nuanced Account Management written by Bala Shankar and published by Springer. This book was released on 2018-04-17 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.