Olympic Marketing Strategies Challenges And Impacts
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Language: en
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The Olympic Games go beyond sports spirit and athletic excellence, being one of the most important global events that unites people from different cultures arou
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The Olympic Games are the most important in sports spirit and athletic excellence, being one of the most important global events that unites people from differe
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Pages: 284
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Type: BOOK - Published: 2012-01-11 - Publisher: John Wiley & Sons
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated sec
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Pages: 36
Pages: 36
Type: BOOK - Published: 2021 - Publisher:
The 1996 Olympic Summer Games in Atlanta represented a turning point in the commercial orientation of the Olympics. While arguably a commercial success, the Atl
Language: en
Pages: 148
Pages: 148
Type: BOOK - Published: 2005 - Publisher: Human Kinetics Publishers
"Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuabl