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Packaging The Brand

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Packaging the Brand

Packaging the Brand
Author :
Publisher : AVA Publishing
Total Pages : 213
Release :
ISBN-10 : 9782940411412
ISBN-13 : 2940411417
Rating : 4/5 (12 Downloads)
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Book Synopsis Packaging the Brand by : Gavin Ambrose

Download or read book Packaging the Brand written by Gavin Ambrose and published by AVA Publishing. This book was released on 2011-04 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.


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Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions relate