Download or read book Part 3: Communication Campaign Development written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. * Episodes in this section include: * Agency Positions and the Creative Brief * Holk's Communication Platform Model CPM * Aristotle's Modes of Persuasion * Creative Development, Tagline, Logline and Structure * Storytelling.