Download or read book Patent IPR Licensing- Technology Commercialisation – Innovation Marketing written by Indian Innovators Association and published by Notion Press. This book was released on 2017-09-15 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide book by Indian Innovators Association will help researchers and innovators to clearly understand the difference between patent licensing, technology commercialization and innovation marketing. Everything is important but each one is different. Intellectual property is a common thread and the reader is taken through the fundamentals of IPR before explaining each of the three. topics. “Excited about your research and innovation but why is market unresponsive?”