People Don't Buy what You Sell
Author | : Martin Butler |
Publisher | : |
Total Pages | : 0 |
Release | : 2005 |
ISBN-10 | : 1852524979 |
ISBN-13 | : 9781852524975 |
Rating | : 4/5 (79 Downloads) |
Download or read book People Don't Buy what You Sell written by Martin Butler and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.