Download or read book People over Products: A Guide to Demographic-Driven Product Design written by Lance Balungcas and published by Lance Balungcas. This book was released on 2023-05-18 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where people are at the heart of every design decision, "People over Products" is an essential guide for designers seeking to create meaningful and impactful products that resonate with their target audience. This captivating book dives deep into the realm of demographic-driven product design, offering a wealth of knowledge, theories, and practical insights to help designers unlock the power of understanding and empathizing with their users. Written by an expert in the field of product design, this book paints a vivid picture of the intersection between creativity, user-centricity, and demographic insights. Through engaging storytelling and expert analysis, readers are taken on a captivating journey that explores the intricate relationship between design, human behavior, and societal impact. From demystifying the art of demographic research and persona development to delving into the nuances of designing for different generations, genders, abilities, and contexts, "People over Products" equips designers with the tools and strategies they need to craft products that align with the needs, aspirations, and values of their intended audience. By embracing the principles of ethical and responsible design, this book empowers designers to create products that not only delight users but also make a positive difference in their lives and the world at large. Immerse yourself in the world of demographic-driven design, and let "People over Products" be your trusted companion as you embark on a transformative journey to create products that truly resonate with and enrich the lives of your users. Discover the art of putting people at the forefront of your design process, and unlock the immense potential of demographic insights to shape a future where products are not just objects, but powerful catalysts for human connection, empowerment, and well-being.