Related Books

Persuasion in Advertising
Language: en
Pages: 246
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

DOWNLOAD EBOOK

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best pers
Visual Persuasion
Language: en
Pages: 324
Authors: Paul Messaris
Categories: Art
Type: BOOK - Published: 1997 - Publisher: SAGE

DOWNLOAD EBOOK

For upper-level undergraduate students and graduate students in communication and media studies
The Age of Persuasion
Language: en
Pages: 353
Authors: Terry O'Reilly
Categories: Business & Economics
Type: BOOK - Published: 2011-05-01 - Publisher: Catapult

DOWNLOAD EBOOK

Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out
Hidden Persuasion
Language: en
Pages: 0
Authors: Marc Andrews
Categories: Design
Type: BOOK - Published: 2019-07-16 - Publisher: BIS Publishers

DOWNLOAD EBOOK

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in
Advertising, The Uneasy Persuasion (RLE Advertising)
Language: en
Pages: 308
Authors: Michael Schudson
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

DOWNLOAD EBOOK

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eye