Pictorial Metaphor in Advertising

Author	: Charles Forceville
Publisher	: Psychology Press
Total Pages	: 256
Release	: 1996
ISBN-10	: 0415128684
ISBN-13	: 9780415128681
Rating	: 4/5 (84 Downloads)

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Book Synopsis Pictorial Metaphor in Advertising by : Charles Forceville

Download or read book Pictorial Metaphor in Advertising written by Charles Forceville and published by Psychology Press. This book was released on 1996 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

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