Platform Or Personality?
Author | : Amanda Bittner |
Publisher | : Oxford University Press |
Total Pages | : 223 |
Release | : 2011-05-12 |
ISBN-10 | : 9780199595365 |
ISBN-13 | : 0199595364 |
Rating | : 4/5 (65 Downloads) |
Download or read book Platform Or Personality? written by Amanda Bittner and published by Oxford University Press. This book was released on 2011-05-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections.Platform or Personality? examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box