Related Books

Power Brands
Language: en
Pages: 296
Authors: Hajo Riesenbeck
Categories: Business & Economics
Type: BOOK - Published: 2007-03-26 - Publisher: Wiley-VCH

DOWNLOAD EBOOK

Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and ma
Power Branding
Language: en
Pages: 258
Authors: Steve McKee
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: Macmillan

DOWNLOAD EBOOK

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the
Power Brands
Language: en
Pages: 369
Authors: Hajo Riesenbeck
Categories: Business & Economics
Type: BOOK - Published: 2009-01-09 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three top
Power Brands
Language: en
Pages: 332
Authors: Jesko Perrey
Categories: Business & Economics
Type: BOOK - Published: 2015-04-27 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? W
Global Brand Power
Language: en
Pages: 133
Authors: Barbara E. Kahn
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: University of Pennsylvania Press

DOWNLOAD EBOOK

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightn