Pricing Strategies

Pricing Strategies
Author :
Publisher : SAGE
Total Pages : 417
Release :
ISBN-10 : 9781412964746
ISBN-13 : 1412964741
Rating : 4/5 (46 Downloads)

Book Synopsis Pricing Strategies by : Robert M. Schindler

Download or read book Pricing Strategies written by Robert M. Schindler and published by SAGE. This book was released on 2011-10-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.


Pricing Strategies Related Books

Pricing Strategies
Language: en
Pages: 417
Authors: Robert M. Schindler
Categories: Business & Economics
Type: BOOK - Published: 2011-10-11 - Publisher: SAGE

DOWNLOAD EBOOK

"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Pricing Strategy
Language: en
Pages: 318
Authors: Tim J. Smith
Categories: Pricing
Type: BOOK - Published: 2012 - Publisher: Thomson South-Western

DOWNLOAD EBOOK

Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG
Value First, Then Price
Language: en
Pages: 303
Authors: Andreas Hinterhuber
Categories: Business & Economics
Type: BOOK - Published: 2021-12-27 - Publisher: Routledge

DOWNLOAD EBOOK

Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricin
Mastering the Upsell
Language: en
Pages: 199
Authors: Victor Antonio
Categories:
Type: BOOK - Published: 2021-12-31 - Publisher:

DOWNLOAD EBOOK

Acquiring new clients is hard! So why not switch to a strategy that will allow you to sell more to existing clients? If you want grow your sales, the quickest w