Psychology of Loyalty

Psychology of Loyalty
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 1626185727
ISBN-13 : 9781626185722
Rating : 4/5 (27 Downloads)

Book Synopsis Psychology of Loyalty by : Luther B. Miller

Download or read book Psychology of Loyalty written by Luther B. Miller and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.


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