Download or read book Public Health Branding written by W Douglas Evans and published by Oxford University Press. This book was released on 2008-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.