Public Relations as a Creative Industry

Public Relations as a Creative Industry
Author :
Publisher : Taylor & Francis
Total Pages : 109
Release :
ISBN-10 : 9781000781915
ISBN-13 : 1000781917
Rating : 4/5 (15 Downloads)

Book Synopsis Public Relations as a Creative Industry by : Elisenda Estanyol

Download or read book Public Relations as a Creative Industry written by Elisenda Estanyol and published by Taylor & Francis. This book was released on 2022-09-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.


Public Relations as a Creative Industry Related Books

Public Relations as a Creative Industry
Language: en
Pages: 109
Authors: Elisenda Estanyol
Categories: Business & Economics
Type: BOOK - Published: 2022-09-02 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing withi
Creativity in Public Relations
Language: en
Pages: 260
Authors: Andy Green
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativit
The Five Faces of Genius
Language: en
Pages: 228
Authors: Annette Moser-Wellman
Categories: Self-Help
Type: BOOK - Published: 2002-02-26 - Publisher: Penguin

DOWNLOAD EBOOK

What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastere
Public Relations As a Creative Industry
Language: en
Pages: 0
Authors: Elisenda Estanyol Casals
Categories: Business & Economics
Type: BOOK - Published: 2022-09-02 - Publisher: Routledge

DOWNLOAD EBOOK

"This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing with
In Your Creative Element
Language: en
Pages: 280
Authors: Claire Bridges
Categories: Business & Economics
Type: BOOK - Published: 2016-12-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativi