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Public Relations Campaigns and Techniques
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Pages: 296
Authors: Fran R. Matera
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Addison-Wesley Longman

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A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, curre
Public Relations Campaigns
Language: en
Pages: 542
Authors: Regina M. Luttrell
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-02-05 - Publisher: SAGE Publications

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Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasize
Public Relations Campaigns and Portfolio Building
Language: en
Pages: 0
Authors: Gemma R. Puglisi
Categories: Employment portfolios
Type: BOOK - Published: 2012 - Publisher: Pearson

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The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a
Planning and Managing Public Relations Campaigns
Language: en
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Authors: Anne Gregory
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Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers

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Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
International and Intercultural Public Relations
Language: en
Pages: 0
Authors: Michael G. Parkinson
Categories: Communication interculturelle
Type: BOOK - Published: 2006 - Publisher: Allyn & Bacon

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This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International